The UK hair care market has always been substantial. Marketers are finding new ways to engage customers with innovative hair care products. How will the UK hair care market develop and grow?
- In 2023, the Hair Care segment will generate £1.59 billion in revenue. The market is anticipated to expand by 0.90% yearly (CAGR 2023-2027).
- In terms of global comparison, the United States will create the largest revenue (£11.170.00m in 2023).
- In 2023, per-person revenues of £23.06 are produced based on population statistics.
- Black adult women in the UK spend 10% of all money on hair care, while they only make up 2% of the adult population.
- With a CAGR of 5.4%, the market for natural haircare products is projected to reach £10.12 billion in 2026 globally
UK haircare forecasted revenues
The UK hair care market has decreased over the past 9 years by 12.8% overall, with an increase of just 4% forecast from 2023 to 2027.
The reasons for the decline are a difficult economy, with the UK barely avoiding a recession towards the back end of 2022.
From 2014, there is a negative of 18.25% in the average revenue Brits have available for hair care products, with a marginal increase from 2023 to 2027 of just 2%.
However, it’s not all bad news as UK consumers move towards natural haircare products.
Information source Statista
Natural hair care products
At a compound annual growth rate of 8.9%, the market for natural haircare products is anticipated to increase from £7.89 billion in 2021 to £8.22 billion in 2022.
With a CAGR of 5.4%, the market for natural haircare products is projected to reach £10.71 billion in 2026.
Products for Organic Hair Care
Searches for organic hair products started at 30% in march 2018 and finished at 35% in January 2023, a small increase of 16.6%.
However, there are significant spikes in searches 0f 81% in august 2019 and then 100% in March 2022, a difference of 23.5%.
Organic shampoo clearly has the most searches as shampoo is a daily requirement for most people, male and female. The searches start strong at 100% in July 2020 and then tail off in Jan 2023 to 42%, a decrease of 58%.
The organic conditioner market does not reflect the same amount of searches as the shampoo, with a decline of 9% over the same period.
Although not searched as much as shampoo and conditioner, organic hair gel has interesting activity peaks over the same period and increased by 30.3 % over the same period.
Given the economic climate in the UK, search levels could be assessed in line with market conditions.
Hairpieces and extensions 2019-2027
The market for female hair extensions, wigs, and hairpieces in the UK was valued at £509.47 million in 2019 and is anticipated to increase to £985,03 million by 2027, with a compound annual growth rate (CAGR) of 11.7% from 2021 to 2027.
Google searches for hair extensions over 5 years show consistent interest, starting at 73% and finishing at 59%, a decrease of 19%. However, the trend for searches has equilibrium apart from a few spikes
A breakthrough in the manufacture of synthetic hair is anticipated to fuel market expansion. Also, during the forecast period, it is projected that the advent of techniques such as strand applications would present lucrative chances for the market’s growth.
The Afro market
Its a market that has always been on the fringes (excuse the pun) and never catered for by the big shampoo and hair care producers. Still, the afro market is significant, with some unique opportunities.
Afro market size facts and figures
- Although they make up only 2% of the adult population in the UK, black adult women spend 10% of the country’s money on hair care.
- The UK haircare industry is worth £1.4 billion.
- Black women in Britain spend £168 million annually on hair products.
How black women traditionally shop in the UK
- In comparison to 35% of African American women, 13% of Black European women, and 30% of women worldwide, only 1% of Black British women purchase haircare items from supermarkets.
- Compared to 18% of African American women, 30% of Black European women, and 37% of women worldwide who are Black, 59% of Black British women purchase their hair products from independent businesses.
- Compared to 61% of African American women, 36% of Black European women, and 52% of women worldwide, 58% of Black British women purchase hair products at least once a month.
How do black women find hair products in the UK?
Black British women were more likely to learn about things through word of mouth than women from other regions.
Social media is important in discovering hair care products such as moisturising oils.
Throughout the past 45 years, hair transplantation has become increasingly common. This is primarily due to social media influences, shifting perceptions of male grooming, and, most importantly, the procedure’s overall success rate.
Searches for hair transplants have increased from February 2018 to January 2023 by 64.4%.
Cost of a typical hair transplant by UK city
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Cost of hair restoration in London and Harley St.
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The UIK economy is in the doldrums at the moment and forecasted growth for traditional commercial shampoos and conditioners will be limited. But there is some key highlight, such as Organic hair care products and niche markets, such as afro hair care products (Black women in Britain spend £168 million annually on hair products).
The hair transplant market is gaining trajectory with reliable techniques and celebrity ambassadors undergoing the procedures.
Search trends are positive for most products, but consuming spending has and will decrease further, according to Statista.